No matter how good a brand is, it will always have some few negative reviews since it is difficult to satisfy everyone. One of the ways to deal with negative reviews is by having transparency and truth and this way, one will be able to earn customer trust. When one has many positive reviews, they can be able to rank better in search results. It is important for one to manage their online reputation to grow a business because this is important for one's business. One of the ways to prevent damage to a business reputation is by having a response tactic for online customer reviews whether one is a large or a small business.